Be brave

We will always encourage you to be brave with your advertising whatever brand you have. Whether you are the owner or the marketing/social team we encourage you to push the creativity to the maximum (which could be more cost effective than you think)! We will always expand the creative possibilities and give you opportunities to show us examples that you like. Now this doesn’t have to be anything to do with your type of health and beauty brand, nor does it have to be anything to do with health and beauty at all! It could be a film sequence in the cinema you liked, an ad that you saw on telly. Or just a YouTube ad you saw yesterday! Anything is possible! read more

What education video marketing trends will affect FE and HE marketers in the next 12 months? If you’re planning your content or video strategy for 2019, these are the three things to take into account.

50% of the emotional impact of your video marketing is powered by the soundtrack, so don’t make music a mere afterthought.

Would the Jaws trailer be as creepy without the theme tune? Can you imagine Star Wars starting without the ‘Imperial March’? And would you feel the same level of anticipation for each Game of Thrones episode without the harrowing cello notes accompanying the title sequence?

Music is as much part of the experience of immersing yourself in screen-based action as the visuals. Yet, because it works on a more unconscious level, we rarely attribute its power correctly. As a result, when marketers come to create promotional videos, the music is often considered an afterthought, something that can be added at the end. read more

There are times when we want films to lie to us: to give us a happy ending or mislead us with a cunning twist. However, when deciding what college and university to go to, prospective students tell us they want providers to keep things authentic.

The truth doesn’t have to be tedious and your college and university’s promotional video can still be filled with great, inspirational content. But think twice before abandoning authenticity in favour of outright fantasy. If you’re putting together a new promo video for your college and university, you might want to consider the following points before you start shooting. read more

Producing a promotional film that complements your marketing campaign can be your biggest challenge and also your company’s biggest accomplishment. Now your campaign and content is out there in the world, is it making the right impression?

We use up to eight metrics to answer your video marketing ROI questions. Four evaluate the performance of the video asset itself, and all of them are almost always relevant. The other four evaluate against your business objectives, and one or two are usually most relevant for each project. read more

Does each video you create have a Launch Plan? Here’s why you need one and how we can help.

Creating video content is just the first half of the job. Getting it in front of your target audience, in the right way, is the second half.

Not having a launch plan is like baking a cake but neglecting to serve it up. It might taste great – it might be the most delicious cake in the world – but who cares, if no-one gets to eat it?!

Similarly, your video content can only set the hearts and minds of your target audience aflame if they see it. We’ll help make it happen with our choice of three service levels: read more

The Hero Help Hub Framework: Video content strategy for colleges and universities

The Hero Help Hub Framework helps you create an effective video content strategy for your college or university.

It explains the very different roles played by the three types of video content, and how they each fit into prospective students’ decision-making process.

The framework helps guide many of the decisions that you face when creating video.

If you are ever unsure of answers to questions like…

  • What type of video should I be creating?
  • What’s the best way to distribute and promote my video content?
  • How long should this video be?

…then applying the framework will help you understand the purpose of each video you are creating, and stay on the right track. read more

Looking for new video marketing ideas?

Colleges and university marketing teams constantly tell us they want to start using more video as part of their marketing strategies, but that they lack creative ideas. That’s inspired us to put together this blog, sharing how video can target students and influencers at every stage of their journey. And, just as importantly, that distribution is also a vital consideration that should go hand-in-hand when planning your new creative video content.

We’ve packaged together some of the best examples of video marketing ideas from brands, colleges and universities around the world, and some of our own handiwork that we are most proud of. read more

Is your hospital or healthcare organisation seeking to:

  1. Grow your market share?
  2. Reduce health inequalities?
  3. Improve your clinical outcomes?
  4. Improve your patient experience?
  5. Free up staff time from non-clinical duties?

Video could be your secret weapon.

How video helps you achieve key objectives for your healthcare organisation:

1. Increase your market share

We believe what we see, not what we hear or read. Video can showcase how clean and safe your units are. It can convey how passionate and professional your staff are. As a result, prospective service users feel more reassured about your healthcare services, leading to increased demand and therefore revenue.

2. Reduce healthcare inequalities

If ethnic minorities can’t access information in their native tongue, they are less likely to request the healthcare services they need. We provide dubbed and subtitled translations of video content to help you improve access and take-up among hard-to-reach minorities. read more

Why do you need a video distribution plan?

Smart universities and colleges have been embracing video as part of their content strategies for the last five years. They are looking to use video to strengthen their brand and achieve challenging enrolment targets.

After all, content is king, right? Well, it is and isn’t. The multichannel environment presents a number of challenges to HE and FE marketers.

YouTube is overflowing with great content commissioned by the HE and FE sector. Some of this content is watched by no-one. read more

Video is expected to account for over 69% of all consumer web traffic in 2017. Get ready now by ensuring your next school, college or university promotional video maximises impact and gets results. These are our top tips for high impact video in the education sector.

Is your marketing where your audience is?

Education marketers looking to target Generation Z (under 20s) are alienating prospective students if they don’t incorporate video as a core part of their marketing mix.

This generation prefer visual communications. YouTube is their favourite website. 93% visit the site at least once per week, while 54% use it multiple times every single day[1]. read more