Author: gav

As part of our 15th-anniversary celebrations, our team is sharing insights into their areas of expertise. We will be covering everything from the creative process and managing a post-production team, to getting the most from recruitment campaigns and how animations are brought together. We will be adding Masterclasses to this page every month, so don’t forget to check in with us on a regular basis.

First up we have a MasterClass ‘Recruiting in 2022‘ from Johannah Flaherty, our Business Support & Accounts Manager, which focuses on how employers can stand out and convey their employer brand in a challenging recruitment market. read more

Everyone is saying it but the world really has changed forever. The acceleration that has happened through COVID, meaning 5-10 year advancements have happened within a year. On the whole for the better. It has also changed the future of flexible working in an agency environment forever as well. I have to admit that even as the owner of a content agency for almost 15 years, our comfort zone has been pushed to the extreme.

All the cool and innovative elements that it stereotypically brings (digital environment, using video calls, unlimited holiday, team days, using new technology first and putting a work/life balance above all else) we actively encouraged. However when it came to flexible working it was very much a no-go. Working from home with a small/mid-size team just didn’t feel right, especially when most employees live within 30-40 minutes from the office (and we start at 10). However we were more setup than we thought to deal with moving to WFH quickly. read more

Live events are here to stay. After having almost 18 months of live events, we have been asked recently about what happens during a live event! Good question. There are a number of different elements that make up a live stream that beams around the world. Live events are here to stay. According to Marketing Tech, ‘Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It is expected to have a compound annual growth rate of 23.2% from 2020 to 2027, strongly suggesting this is anything but a temporary phenomenon. read more

As with everyone else, our lives got flipped-turned-upside-down in 2020 and within a very short period of time marketing our business went virtual. There are however many challenges of virtual marketing in 2021.

After being able to see our wonderful clients in person, being able to pick up the phone to speak to someone, and generally having a very high amount of consistency, that all changed. We, like so many other businesses, had to change almost overnight to a more virtual and online world.

We had already started to plan ahead with a new way of generating leads, however, this accelerated the process. So we decided to ensure that we embrace the change and put a number of different features in place which a large number of our clients did also. read more

5 Star Reviews for agencies mean a lot. Everywhere seems to be asking and showing reviews these days. When you have a look on the TV, you see Trust Pilot, Feefo amongst many others, check on the web and you see reviews on every site, Amazon, eBay, AirBnB. However, don’t underestimate the power of a 5-star review for an agency and the impact it has.

At Clearhead we take each and every 5-star review like it is Christmas Day. It means a number of different elements have gone right for us:

1. Trust and Accountability in a 5 star

When we say we will deliver it is because that is a promise that we never take for granted. That trust can be built over a number of years but can be broken in just 1 second, or one misplaced step or decision. At the center of our cultural pillars, is accountability, always has been and always will be. read more