Timing Matters: College Promotional Films

As a specialist agency in further education content marketing, Clearhead has extensive experience in developing student recruitment campaigns, including promotional films and animations for colleges in the UK. Our expertise in this area has enabled us to develop insights on the best time of year to develop and release these promotional films.

Our experience has shown that promotional films are a powerful tool in attracting and engaging prospective students. In fact, a study by the UK’s Universities and Colleges Admissions Service (UCAS) found that 91% of students who had watched a promotional video were more likely to apply to that institution. This demonstrates the significant impact that a well-crafted promotional film can have on a college’s student recruitment efforts.

At Clearhead, we understand that the timing of the promotional film release is just as important as the content itself. We have found that releasing promotional films during the admissions cycle and orientation season is most effective in reaching and engaging prospective students.

We have worked with a range of colleges in the UK, each with their own unique academic calendar and recruitment challenges. Through our collaborations, we have been able to tailor our approach to each college’s needs and goals, taking into account the best time of year to release promotional films based on their academic calendar and admissions cycle.

It’s crucial to release promotional films at a time when prospective students are actively researching and making decisions about colleges. The admissions cycle and orientation season are prime times for college marketing teams to release their promotional films. The admissions cycle typically runs from fall to spring, with the bulk of applications and decisions happening between December and April. According to a survey by the National Association for College Admission Counseling (NACAC), the most popular months for college open houses and campus tours are October and November.

Orientation season takes place during the summer months when new students are preparing to start their college journey. These students are likely to be excited and engaged with all things college-related, making it a great time to release promotional films that generate excitement and reinforce the college’s value proposition.

To further support our insights, we can look to industry trends and data. According to a report by HubSpot, the highest engagement rates on social media occur during the summer months. This may indicate that releasing a promotional film during the summer could result in higher engagement and reach on social media platforms, which are important channels for reaching prospective students.

Clearhead has extensive experience in developing student recruitment campaigns, including promotional films and animations for colleges in the UK. Our expertise in this area has enabled us to develop insights on the best time of year to develop and release these promotional films. We have worked with a range of colleges in the UK, tailoring our approach to each college’s needs and goals, taking into account their academic calendar and admissions cycle.

Takeaways:

– Promotional films are a powerful tool in attracting and engaging prospective students.
– The timing of the promotional film release is just as important as the content itself.
– Releasing promotional films during the admissions cycle and orientation season is most effective in reaching and engaging prospective students.
– Social media is a powerful platform for promoting promotional films and generating engagement with prospective students.

Actions:

– Plan ahead and develop promotional films that align with the admissions cycle and orientation season.
– Release promotional films in the months leading up to key admissions and orientation events, such as open houses and campus tours.
– Leverage social media platforms to promote and share promotional films with prospective students.
– Consider partnering with a content marketing agency that specializes in further education to ensure that your promotional films are tailored to your college’s needs and goals.

By implementing these actions, college marketing teams can effectively showcase their college’s unique strengths and value proposition to prospective students, ultimately driving student recruitment efforts and achieving their enrollment goals.

In conclusion, the best time of year for college marketing teams to develop and release their promotional films is during the admissions cycle and orientation season, when prospective students are actively researching and making decisions about colleges. By leveraging industry trends and data, college marketing teams can maximize the impact and reach of their promotional films and effectively showcase their college’s strengths to prospective students. Clearhead’s expertise in further education content marketing can help colleges create promotional films that resonate with prospective students and drive student recruitment efforts.

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