Betradar Managed Trading Services Animation
Managed Trading Services Animation. Betradar is the world's leading supplier and provider of sports betting data services. The one-stop shop for betting, content, streaming & gaming solutions.
Partners with the NFL, NBA, NHL and Nascar to name a few, Betradar is a brand of Sportradar. Since its founding in 2001, Betradar has developed into a key player in the industry. Today, they provide all the necessary services to run a bookmaker operation, such as pre-match odds services, live odds and live data services, risk & liability management services, betting stimulation tools (including statistics and live scores), live streaming services, innovative gaming solutions and esports betting services.
Clearhead were given the challenge to create an animation that could successfully communicate the Managed Trade Services offering that Betradar provide.
02 Production Studios
- Creative development and script writing.
- Illustration asset creation
- 2D and 3D animation
- Music Sourcing
- Sound design
- Voice Over sourcing and secording session.
- Production management and communication.
Clearhead conceptualised, scripted, storyboarded and animated the film that illustrated the ongoing, increasing challenges in the sports betting business. Not only for start-ups but also for established bookmakers. The animation was created from bespoke illustration that reflected the Betradar branding and create a brand new fresh aesthetic for Betradar and their animation approach. Taken into After Effects to turn the illustrations to life, utilising both 2D and 3D animation techniques and plugins. The film has been well received with feedback that the key messaging was delivered clearly in a refreshing way.