The Framework.

Clear thinking and fresh perspectives spark great ideas.

We called our agency Clearhead™ because, to us, clear thinking and fresh perspectives spark great ideas.

The ignite process is a comprehensive framework designed to create impactful content that generates engagement and sparks conversations. It involves more than just producing videos; it's about igniting attention and activating your assets to create meaningful connections with your audience. Our approach involves three key areas: asset activation, distribution, and analysis.

Overall, the ignite process is a powerful framework for creating impactful content that generates engagement and drives conversations. By activating your assets, distributing your content effectively, and analyzing the results, we help you achieve your content marketing goals and connect with your audience in a meaningful way.

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Our Process.


Asset Activation.

Asset activation is about taking your existing content assets and optimizing them for maximum impact. This involves identifying your key messaging and crafting a compelling narrative that resonates with your target audience. We work with you to create visually stunning content that captures your audience's attention and delivers your message in a way that engages and informs.



Distribution is the process of getting your content in front of the right people at the right time. We use a data-driven approach to identify your target audience and develop a distribution strategy that leverages the most effective channels for reaching them. This includes social media, email marketing, paid advertising, and other relevant channels.



Analysis is the final piece of the ignite process. It involves measuring the impact of your content and using data insights to optimize future campaigns. We track key metrics such as engagement rates, click-through rates, and conversion rates to gain a deeper understanding of how your audience is interacting with your content. This information allows us to refine our approach and develop even more effective campaigns in the future.

"Content without purpose has no story. Understanding why to create content is paramount to knowing what to create."

Clients first. Ego second.